Strengthening Our Partnership with Ashby Ivanhoe FC with the Launch of The Element Ground.

At Element Passive Fire Protection, we’re proud to announce the next chapter in our partnership with Ashby Ivanhoe Football Club: the official renaming of their home ground as The Element Ground.

This new name marks a meaningful milestone in our ongoing collaboration, a visible symbol of the support we’ve built together over time. More than a sponsorship, this is a step forward in a relationship rooted in shared values and long-term commitment. As a company dedicated to fire safety and community engagement, we’re proud to be part of this moment in the club’s history and excited for what lies ahead.

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Our Continued Partnership

Our work with Ashby Ivanhoe FC has always been about action, not just association. From supporting the club’s development to showing up on matchdays, we’ve built something real through consistency, trust, and hands-on involvement.

At Element, we don’t believe in surface level support. Whether we’re installing fire protection systems or cheering from the side lines, we invest in what matters. We show up with purpose and follow through on our commitments. The Element Ground is more than a name, it’s a lasting symbol of our dedication to the club and the wider community.

Why the Partnership Matters

Ashby Ivanhoe FC is more than just a football team. It’s a space where people of all ages come together, to play, volunteer, watch, or simply connect. It’s where young talent is developed, where values like teamwork and discipline are nurtured, and where community spirit thrives.

At Element, we see a clear alignment with these principles. Just as the club focuses on growth and safety on the pitch, we focus on creating safer environments off it, through passive fire protection solutions that promote long-term safety and wellbeing.

This partnership reflects who we are. It’s about backing people, championing ambition, and building something lasting, together.

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How are we involved

Our involvement with Ashby Ivanhoe FC is both active and meaningful. From naming rights sponsorship to regular support, we’re committed to helping the club grow. That includes infrastructure support, presence at events, and hands-on engagement at matches and community initiatives.

But our support goes beyond branding. We believe in the club’s vision and values, and we’re proud to play a role in their ongoing progress, whether that means enhancing facilities or raising awareness of the work they do. For us, this is what true community partnership looks like.

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Looking Ahead

Our continued partnership with Ashby Ivanhoe FC reflects a broader commitment to the communities we serve. As specialists in passive fire protection, we understand that safety is just one piece of the puzzle. Shared experiences, local pride, and opportunities to grow, especially through sport, are just as important.

This collaboration is about more than sponsorship. It’s about investing in future generations, supporting organisations that make a real difference, and driving progress both on and off the pitch.

We’re excited for what’s next and look forward to sharing more as the partnership continues to grow.